AISA – The Formula For Writing Response Boosting Articles

After writing several hundreds of articles, I found one formula that works every time to get the readers click through the link in the resource box to my site. I presume they do that because they want to know more. It isn’t the only formula, but when a method works like charm, you want to use it again and again.

The formula for writing response-boosting articles is called AISA. Attention, interest, solution and action. This is a slight modification to the AIDA formula (Attention, Interest, Desire, Action), which is used by direct response marketers to explain their products to the prospects and convert them into buyers.

AISA follows simple rule of article marketing. Articles have to provide value before people are going to respond to them. However, people won’t read even if your article is very useful to them unless you attract their attention first. So that is the first step. Getting their attention can be done through article titles.

The next step is interest. You can certainly do this in many ways but one method I find very effective in raising the reader’s interest is by describing the problem they may have. You have to know an unsolved problem people in the niche have, and deliver it in a way that makes them think you know what you’re talking about.

Once they are interested, offer the generic solution that you think would allow them to overcome their problem.

With this structure, you ensure that the readers understand the problem first so they may not overlook the value of the solution you offer.

Finally, the resource box is the place you ask the readers for action. This is an integral part of any article. You may want to the readers to come to your site. You may want them to take a look at your product or service. You may want to them to subscribe to your e-newsletter. Without a strong call-to-action, a few people would actually do that.

Source by Hendry Lee

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