Getting Relevant and Targeted Traffic to Increase Sales


Are you actively anticipating an avalanche of early holiday sales? Buyers are realizing that shipping times are less predictable than in previous years. Last year we saw early holiday shopping, and this year buyers may start even earlier. You can get a head start on holiday prep work by optimizing your listings for Search Engines. This Search Engine Optimization video with all our tips and tricks is a great place to start.


Search Engine Optimization on Bonanza


Help with Search Engine Optimization (SEO) on Bonanza is among the top requests from our community. We’ve built some great programs into our site to optimize your listings for you behind the scenes, but there’s more you can do if you want to maximize your sales and get even more views from Google Shopping and our affiliates. From how to write your listing title to adding traits, I’m here to provide you with the details your listings need to include so that shoppers can find them!



Listing Title




Images


  • Use clear images with a neutral background for your items
  • Use a background removal tool to remove backgrounds or text from images and give them a professional look
  • Include multiple images and show your product from a variety of angles
  • Hot Tip: For clothing, you can include the size chart as an image
  • Check out more tips for perfecting your images here 


Traits and Condition




Categories




Item Description


  • Use bullet points to make it easy for shoppers to scan the details quickly
  • Include features (facts about the product) and benefits (how the product will make your customer’s life better)
  • Include important details about the item like its dimensions and colors


Search engines love to get detailed information like this, and Bonanza will automatically take the information you give us and translate it into data that is meaningful to Google and other advertising platforms (when possible). This will lead to a higher search ranking for your items, and, ultimately, more buyers. SEO should not be solely about getting the traffic— it should be about getting the targeted and relevant traffic.


Increasing your views through SEO requires getting the most relevant information to your customers at the right time and place. Identify the keywords your customers are using to search for the type of items you’re selling, then incorporate them into your product title or description. This will provide you with a solid foundation for your SEO program! Happy Optimizing!






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