If you have an organization, we suggest that you make SMS marketing an essential part of your marketing strategy. As a matter of fact, this strategy can help you engage customers while they are in the process of buying. Given below are some tips to help you with bulk SMS marketing. Read on.
1. SMS as your benchmark to cover up all bases
You can receive an SMS on your mobile no matter where you are in the world. This means a lot for your business. For instance, if you are targeting a broad demographic with your campaign, you can summarize your offer in just 160 characters and then add SMS broadcast.
This can save you money as the text messages are inexpensive and feature higher open rates.
2. Engagement of your customers with your business
To customers, SMS messages are personal. That’s the reason they read almost every message that lands on their mobile phones. Today’s generation is obsessed with mobile phones. So, with a simple request, you can get very high response rate. As a matter of fact, it’s important to keep your user list updated on a regular basis. This will save you a lot on administration costs.
3. Send offers to your customers through SMS
Actually, for trade stores and outlets, SMS is a powerful medium. With an SMS marketing campaign, you can make timely offers as timely offers get the highest response rates from customers. The beauty of these campaigns is that you get a very high response rate. This means that you will get a higher return on investment.
4. Use Direct Mail
Your conversion rate for the direct mail can be 4.4% on average. If you want to boost it, you can send your customers an SMS offering another incentive within 24 hours of the product delivery. This will encourage more customers to open your envelope.
5. Run customer surveys
The fact of the matter is that an SMS marketing campaign ran for a few hours can get you a lot more information and higher response rate than any other campaign. The reason is that a brief question with some MCQs doesn’t cost a lot of time to your customers. Therefore, running customer surveys through the SMS is a great idea.
6. Find out your Influencers
Finding your influencers is a great idea. Every customer is different. If you can make a list of your advocates, you can set aside more resources for them, such as inside tips, offers and so on.
7. Use SMS data
As soon as you have divided your audience into different groups based on their interest and engagement level, you can use the data in order to communicate with each of the group. You can engage with them through SMS and other media as well.